Aloe Entertainment Blog Presents Mary Aloe Talking About P & A in the Digital Arena

Posted by on June 26, 2015    Category: Uncategorized     ·Tagged , , , , , , , , , , , , .

“The digital media arena has changed movie marketing and distribution,” Mary Aloe began in today’s discussion with the Aloe Entertainment team. Marketing and distribution is generally categorized in budgets as P & A (prints and advertising). Mary Aloe continued, “Just a few years ago, P&A was marked at 70% of the budget of the movie. Today, it can be even more.” An Aloe […]

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